A client recently asked me…. could you show me what we are aiming for in a digital plan?

I had always used a standard spider chart of Objective, Goals, Strategies and Plans – a best practice from my CPG Marketing days.

But I realized I think differently now… adding these three steps:  developing Remarkable Content, getting it found online and making sure to have a call to action on your digital platforms (ex.  in Facebook or on your website.)

This diagram from Top Rank Online Marketing had most of the pieces:

- Know your target and your Objective/Goals (the measure of success)

- Optimize your Content and create digital assets

- Get your content found – send out your content to digital distribution channels

- Inspire a call-to-action at these channels.

Let me know how you have changed your planning with digital!  Thanks for reading!   Julie

I just got an Ipad …had put it off since I have all the other apple tools (macbook, iphone, ipod, touch…almost ridiculous).  What could this ipad bring me that was new?

The pollsters say American adults are using Ipads to browse the internet, be entertained and get informed (news, books, e-reading.)

My 12 hour reaction is.. this is so much easier than using my Iphone… for browsing, reading mail, registering for an event, even registering for my ipad on itunes.

Ease of use… not a new concept, but I’m sure excited to see what it replaces and how much better the experience will be!

How are you making use of your Ipad?

Julie

I could have titled this…what are you doing at lunch?  Updating your Linkedin profile?

Facebook at 500 million, Twitter at 20-25 million and now an update on Linkedin – 100 million users. Here are some fun graphics on their profile and usage times.  Love this article by mashable that shared information and graphics, including a comparison of 100 million business cards to Mount Everest!   Linkedin article in Mashable 3.24.11 This reminds me to update my profile…it’s that important a reach vehicle!  Have a great day…and a great lunch!

Twitter reported 175 million accounts as of Sept, 2010, with monthly visitors to Twitter.com between 20 to 26 million per month in 2010.  These numbers are inflated due to duplicate accounts, international users, “Twitter quitters” and the fact that many visitors to Twitter.com are simply reading public tweets and not truly using the service.

emarketer predicts 20.6 million US adults will access a Twitter account at least monthly in 2011, +26.3% vs. last year. Double digit growth will continue through 2013, when nearly 28 million adults will be Twitter users.  Twitter captures about 10% of US female internet users and 7% of US male internet users Twitter was more popular among younger adults. (Pew)

I’ve been quiet on Twitter for the last six months due to the time to stay on top of both Facebook, Twitter and other news sources.  I’ve chosen to stay active on Facebook due to the strong connections I have with friends on Facebook.  Who finds a way to stay active on both social networks?