Archive for category Social Media

“Adding one member a second…”

Posted by admin in Social Media on March 4th, 2009

LinkedIn

LinkedIn is up to 36 million members! That’s up from the 27 million I reported for a TCE (Twin Cities Entrepreneurs) presentation last fall.

Their growth rate is one new member per second! Plus they have a revenue model that gains from both sides of the job search equation. Now there’s a success. AdAge has a great article with a quote by Josh Bernoff, one of my favorite Forrester researchers.

While I’m thinking of it, hook up with me on LinkedIn here. There’s a good LinkedIn app on iphone too.

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Skittles – the bizarre experiment in twitter abuse

Posted by admin in Case Studies, Loyalty, Social Media on March 3rd, 2009

Skittles

The mom in me just has to comment… Yesterday, if you posted a “tweet” with the word #skittles in it, you made an entry on the Skittles homepage. I did it… it worked… but my entry was mundane… most others were perverse or just bizarre (saying skittles 12 times in your entry).

Turning your page over to die-hard Twitter fans had two outcomes:

  • lots of Skittles talk yesterday by the tech crowd
  • lots of posts you wouldn’t want close to your brand

There are better uses for the twitter tool… like finding out what others are thinking. Does open have to be abusive?

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The Oscars made better by TwitterFon

Posted by admin in Mobile, Social Media on February 23rd, 2009

Twitter Fon

The Oscars broadcast was much more fun with TwitterFon, a new app I added just this past week. This app makes Twitter so much more accessible! And the Oscars were better with comments on Twitter, even though I still have a small group I’m following on Twitter. Here’s the Oscar commentary from my Twitter friends…

  • Two things I hate: musicals and awards show. AWESOME NIGHT!
  • Sarah Jessica Parks looks mighty uncomfortable in that dress! (I still haven’t seen it…but want to)
  • Final Oscar pool number: 13 right, 11 wrong. No loot for me!

My thoughts on Twitter and New Products

  • Think of the potential of a good comment from a twitter maven – one with thousands of followers.
  • What kind of a twitter events could launch a product? Real feedback immediately… would you want it? Is your product ready? If your promise and product are good enough, think of the immediate awareness potential. That’s always been the case… but really good products could skyrocket… and bad ones will die a faster death.

Do your product and media plan well and watch it skyrocket!

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Twitter kills Motrin’s Ad campaign

Posted by admin in Advertising, Case Studies, Social Media on November 18th, 2008

Motrin Mom

Now it isn’t clear that Twitter alone killed the Motrin ad (see article at Ad Age). Certainly Motrin lacked the basic knowledge of mom insights. Moms love their kids, protect their kids, sacrifice for their kids. They DON’T wear them as an official mom badge. But the fact is that Twitter bloggers had amazing influence with audience sizes of only 1,018 and 4,221 each. And they knew what to do with the data… make a Youtube video exposing all the consumer complaints. There have been 45,000 views of the video as of today.

So take care not to run stupid ads… you’ll be exposed immediately. See you on Twitter! @julieburrows on twitter

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