Archive for category Social Media
I had a chance to meet Chris Brogan (@chrisbrogan) and hear him speak yesterday. Chris is the leading blogger on social media and author of Trust Agent. Here are some of his key findings and pleas to us marketers!
- His greeting to the group with “Sawabona!” a Zulu word which means “I see you”. He urged us all to use social media to “see” your customers in a new light.
- “Social media is the right way to do marketing.” He felt most prior marketing messages made the marketer feel good, like they were talking to themselves.
- Key social media tasks: Listen > Connect > Publish
- Listening by “growing bigger ears” is the secret sauce. See his blog entry with practical ideas: http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/
- Connect: use social media tools to bring value to your clients. For example, instead of a blog that promoted GoToMeetings he worked convinced this client to address the needs of the not-in-the–corporation worker with a blog called workshifting. (FYI…this is a great resource for me!)
- The key to publishing is to write about others…on a “12:1 ratio. The more you write about others the more awesome you are to your customers.” Another quote: “ People matter more than that one sale.”
- Interesting tidbit: Social media now bigger than porn on the web. Fantastic!
- Final words: “BE HELPFUL!” I say “Amen!”
It was a great event… so fun to finally meet many folks I had been following: Mary Bjorn @mbjorn, Rich Mahn @rickmahn, Mykl Roventine @myklroventine, Christopher Lower @mrchristopherl , meet some new social media MPLS folks: Aimee Cheek@aimeecheek, Keith Privette @keithprivette, Lisa Grimm @lulugrimm, Kristin Hortenbach @pickycook, and of course see old friends Dan Wallace @ideafood and Pam Muldoon @pamelamuldoon. Looking forward to meeting Desarae Veit@desaraev as well!
Thanks Chris for spurring us all on in your humor-filled way!
“Who do you watch on social media?”
I shared my list last week and was shocked when my colleague didn’t watch any of the same people as I did. That seemed so odd…. yet maybe not. Twitter is a young medium, there is no “right” way to use it, no “networks” per se. Social media is about socializing around passions and our passions seem diverse and wide ranging. Do you have any other theories?
So here’s who I watch. Most are from Twitter, my favorite social medium.
@ Mashable… this site seems to know everything first and I like the lists of lists.
@chrisbrogan… I heard Chris teach a class on social media and LOVED his values (ex. authenticity). He has just co-authored Trust Agents that I want to read. Finally his workshifting.com blog and newsletter are awesome for a “hairball orbiter” like me (marketing consultant.)
@ Pioneerwoman – tweets from a farm in OK. So funny. I like seeing how she weaves her life into 140 characters. Her photos and analogies crack me up. I think she could write the first twitter book, if it hasn’t been written already.
@HubspotTV – great resources, great classes, such a great 15 minutes of “internet TV” on Friday afternoons. I love their “inbound marketing” concept. Plus @KarenRubin & @MikeVolpe are fun and informative to listen to and read. Definitely try out their Inbound University!
My Passion Areas:
Golf: @stewartcink – gotta love the golfer who had 650,000 followers BEFORE he won a major. @morganpressel let’s me get a glimpse of an LPGA player’s life. I wish!
Cycling: @lancearmstrong of course, but check out his family and friends. He comes across very authentic and again shows us the glimpse of someone who can climb a mountain on a bike very quickly without seemingly much effort! Please note I am not a cyclist, just an adoring fan.
Tennis: @andyroddick – he leads a very different life but is gracious to his fellow competitors.
Social Media: @Twitter_tips – so many useful tips and local here in Minneapolis. @pistachio – She’s very focused on Twitter and involved in some amazing twitter projects/products. @charpolanosky and @randaclay for design ideas for bloggers.
But truly my favorite posts to watch are friends and kids going through my life with me. Friends: My web designer (@iniziocreative), my funny clothier friend @MartyMathis and @HVClub, a client twittering for his job. Kids: I love to have my kids’ friends befriend me and then watch what is going on in all their lives. It’s amazing how they are going through college – staying connected to their high school friends (and sometimes a few moms) on facebook while instantly connecting to new friends in college. But that’s for another post..
Let me know who you follow and why!! Julie
After tracking the internet for over 10 years and being actively engaged for five…I’m still learning. There’s a great free program called Inbound Marketing University (#imu on twitter) offered by world class gurus in the online marketing and social media marketing space. You can register at http://www.inboundmarketing.com/university.
What is my feedback so far?
Class 1: Blogging – very basic but I recommended it to some folks new to the internet and social media. Why should you care? Nearly 50% of internet users read blogs monthly!!!
Class 2: SEO – awesome reminder of this ever-changing field. Remember to think about keywords, your link strategy and keeping your site search engine friendly. Why should you care? Most site’s key traffic driver is search and your work on natural search is a low-to-no cost way to drive traffic to your site!
Class 3: Chris Brogan, community guru today!
Keep in learning yourself!
There are times I just don’t get Twitter… like when I see someone make 10 “tweets” in a minute! (There are many actually.) How does anyone do this? 100 “tweets” from one person each day is crazy. Do you get 14000 characters of prose from your spouse each day???
On the other hand, as a blogger, there are so many great “tweets” on Twitter. I’ve picked up “10 sites with free fonts”, “the best free blog tools”, etc.
Here’s what I’m learning:
1. Decide your objective. This is obvious but needs to be restated.
Do you just want to keep up with what your friends are doing (or thinking) or are you looking to find and listen to industry thought leaders? Decide and then make your tweets meet that objective. My objective on Twitter is to learn about consumer insights and social networking – and use that to help my new product launches.
2. Give something of value. Links. Ideas. Ask a question. You won’t be able to do this until you decide on your objective. I’m still working on this!
3. Add some personal with your professional comments…we are human after all. One friend always adds his sarcastic comments to twitter…that’s just him and it sounds very real.
4. Here’s a good white paper on Twitter: tinyurl.com/6ojk6f. Thanks to Jen Zick for passing on to me!
5. A good podcast on twitter: tinyurl.com/am4xkq. Thanks to graywolf from Twitter.
Share with me your experiences! We’re all learning.
Thumbs up… Julie
Julie on TwitterNo public Twitter messages.
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