Archive for category Internet Marketing

Internet Marketing… Obama Style

Obama Buttons

I was in awe of Obama’s internet marketing. Here’s some November 3rd statistics from Jeremiah Owyang’s blog. Obama’s lead is incredible. If you have college kids you experienced this firsthand. I’m sure Obama will now use these tools as the springboard to the whole country. It will be interesting to see how many of the 220MM US Internet users he can get to opt-in!

Obama: 2,379,102 supporters
McCain: 620,359 supporters

Obama: Friends: 833,161
McCain: Friends: 217,811

Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993

Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers

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Newest Publication!


Here is my newest publication – the National Golf Course Owners Association’s Internet Marketing: Your Course Online! Members can purchase at under Resources and Bookstore. There are hundreds of ideas to help grow your golf business using the the internet. It was a pleasure to introduce the book to the Midwest Chapter on October 28th! Enjoy!

It’s been an honor to work with Leslie Remme and her team to complete this guide!

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Who wouldn’t want to:

Launch big New Products
Embrace the Internet
Have fun

Many say it can’t be done…

First off, you need a steel gut to launch new products and restages!

Second, as a wise colleague (Rishad Tobaccowala) told me… read 1/3 of what you should on the Internet you’d never get any work done.

Third, who doesn’t need more fun… and connecting is fun to me.

So in this blog look for:

  • AHAs.… web related or new product topics that hit me like a ton of bricks. Like…how I love my iphone…now there’s a new product WOW.
  • Whoas… the occasional “they didn’t teach us that at… fill in the blank.” There are new occasions and when we were learning marketing basics.” I know we’re not that old but we didn’t have the Internet in our early days!
  • Gotta try ‘ems… Useful tools and connections for both the virtual world and physical products.

Building high repeat products and launching them with high ROI tools… you gotta see the fun in that!

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