Archive for category Training/Re-training
Sam Richter has written a great book on web research – Take the Cold out of Cold Calling. The sub-title of the book is how I use the book – Web Search Secrets. While Sam talks about how to go into sales calls better prepared, I use the same techniques to find great information on the web for the “5 Cs” – Category, Consumer, Competition, Channel and Company. There are great tips on using search like use Google Advanced Search. He stresses there is 80% of the web not searched by search engines, yet you can still access it. He’s put up a totally free site to get to these sources: www.warmcallcenter.com.
If you ever get a chance to hear Sam speak, he’s entertaining and so knowledgeable. I heard him speak at TCE (Twin Cities Entrepreneurs) gathering last year. And my searches are getting better and better. Thanks Sam for your great resource!