But this blogpost is to put out a notice to Post…Do you notice me? I’m your loyalist! Let me know if you can spot me. Do you see me waving to you virturally? Why wouldn’t you want to know the family that pays your bonuses?

To my readers, I’ll let you know how long it takes Post to notice!

The mom in me just has to comment… Yesterday, if you posted a “tweet” with the word #skittles in it, you made an entry on the Skittles homepage. I did it… it worked… but my entry was mundane… most others were perverse or just bizarre (saying skittles 12 times in your entry).

Turning your page over to die-hard Twitter fans had two outcomes:

• lots of Skittles talk yesterday by the tech crowd
• lots of posts you wouldn’t want close to your brand

There are better uses for the twitter tool… like finding out what others are thinking. Does open have to be abusive?

Now it isn’t clear that Twitter alone killed the Motrin ad (see article at Ad Age). Certainly Motrin lacked the basic knowledge of mom insights. Moms love their kids, protect their kids, sacrifice for their kids. They DON’T wear them as an official mom badge. But the fact is that Twitter bloggers had amazing influence with audience sizes of only 1,018 and 4,221 each. And they knew what to do with the data… make a Youtube video exposing all the consumer complaints. There have been 45,000 views of the video as of today.

So take care not to run stupid ads… you’ll be exposed immediately. See you on Twitter! @julieburrows on twitter

I was in awe of Obama’s internet marketing. Here’s some November 3rd statistics from Jeremiah Owyang’s blog. Obama’s lead is incredible. If you have college kids you experienced this firsthand. I’m sure Obama will now use these tools as the springboard to the whole country. It will be interesting to see how many of the 220MM US Internet users he can get to opt-in!