Burrows Product Results » Advertising http://www.julieburrows.com The responsibility to grow the business is yours. The skill set and process that make growth happen are very much hers. Julie Burrows' reputation is matched only by her credentials: Harvard MBA, former VP responsible for a $1 billion consumer products division, Internet Media executive and marketing mind behind upwards of 70 new product launches. With her skill set, growth becomes your product's results. Fri, 17 May 2013 15:56:18 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Twitter kills Motrin’s Ad campaign http://www.julieburrows.com/2008/11/18/twitter-kills-motrins-ad-campaign/ http://www.julieburrows.com/2008/11/18/twitter-kills-motrins-ad-campaign/#comments Tue, 18 Nov 2008 23:32:42 +0000 Julie http://www.julieburrows.com/?p=27 Motrin Mom

Now it isn’t clear that Twitter alone killed the Motrin ad (see article at Ad Age). Certainly Motrin lacked the basic knowledge of mom insights. Moms love their kids, protect their kids, sacrifice for their kids. They DON’T wear them as an official mom badge. But the fact is that Twitter bloggers had amazing influence with audience sizes of only 1,018 and 4,221 each. And they knew what to do with the data… make a Youtube video exposing all the consumer complaints. There have been 45,000 views of the video as of today.

So take care not to run stupid ads… you’ll be exposed immediately. See you on Twitter! @julieburrows on twitter

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