Capabilities

Rapid Category Assessment – Assess a category or products current situation and implications for business planning. Assessments are rigorous, thorough and fast, due to my skills in internet research.

  • River Rock Partners, Inc., Baffles® Gluten Free Snacks, Pillsbury® Brands

Strategic Plans/Growth Business Plans – Growth plans for business, addressing key barriers and identifying new opportunities for growth.

  • Left Thumb™ Fruit, Internet Broadcasting℠, Pillsbury® Brands, Ingenix

Interactive Plans – Create growth plans for both physical and virtual products and services using the power of interactivity. Can include product and website development.

  • Säjai Foundation, National Golf Course Owners’ Association, CHCM, Internet Broadcasting®, Inc., Left Thumb™ Fruit

New Product/New Initiative Plans – Identify a pipeline of new products and growth ideas. Base ideas on a platform of products that leverage a company’s core competencies and key assets.

  • Valmar USA, Landscape Structures®, Internet Broadcasting℠, Pillsbury® Brands

Brand Development Positioning & Messaging - Create a compelling, credible and differentiated message for a brand. Develop and new brand name and with design resources, develop a logo as needed.

  • Harvard Varsity Club, Pillsbury® Funfetti®, Landscape Structures®, Internet Broadcasting℠, Baffles®, Rembrandt Foods, Plymouth Christian Youth Center

Project Management – lead a project team to implement a big new idea. Get to market on time and on budget.

  • Säjai Foundation, Internet Broadcasting℠ Mobile Initiative