Archive for June, 2012

gender and social media has recently updated its infographic on gender visits in social media. The graphic shows social media sites with the % of visitors by sex and the number of visitors represented by one sex more than the other.

Currently, there are 99 million more women visiting social media sites than men. The sites that are visited more by women seem to value sharing thoughts and feelings (Facebook, Twitter), staying connected (classmates), and sharing creative interests (Pinterest, Instagram). The sites that are more frequented by men deal with networking (LinkedIn), searching and tagging (Google,, digg), video (Youtube), and humor (Reddit).

While these are generalizations, it seems men and women use different sites to share, learn, and create.  How this evolves will be crucial to how we target by gender!

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