Archive for September, 2011
The answer is events and sports. Here’s an article by Ad Age using the Bluefin Labs‘ measure of social media interaction. The TV shows with the most tweets and Facebook updates are events and sports shows. The chart shows the top 20 most social TV shows over the last six months, as measured by Bluefin’s Response level, with sports events listed in green. Given the level of suspense, it seems America comments on contests, whether they are sports or award-show related.
I take some comfort that my favorite show, Project Runway, has a response level of 6.90!
I’m studying the behavior of multi-tasking with media. Let me know what you respond to and your behavior using multiple media at the same time!