Archive for July, 2011
A client recently asked me…. could you show me what we are aiming for in a digital plan?
I had always used a standard spider chart of Objective, Goals, Strategies and Plans – a best practice from my CPG Marketing days.
But I realized I think differently now… adding these three steps: developing Remarkable Content, getting it found online and making sure to have a call to action on your digital platforms (ex. in Facebook or on your website.)
This diagram from Top Rank Online Marketing had most of the pieces:
- Know your target and your Objective/Goals (the measure of success)
- Optimize your Content and create digital assets
- Get your content found – send out your content to digital distribution channels
- Inspire a call-to-action at these channels.
Let me know how you have changed your planning with digital! Thanks for reading! Julie