Archive for July, 2011

You want what? A plan?

Translating Strategy to DigitalA client recently asked me…. could you show me what we are aiming for in a digital plan?

I had always used a standard spider chart of Objective, Goals, Strategies and Plans – a best practice from my CPG Marketing days.

But I realized I think differently now… adding these three steps:  developing Remarkable Content, getting it found online and making sure to have a call to action on your digital platforms (ex.  in Facebook or on your website.)

This diagram from Top Rank Online Marketing had most of the pieces:

- Know your target and your Objective/Goals (the measure of success)

- Optimize your Content and create digital assets

- Get your content found – send out your content to digital distribution channels

- Inspire a call-to-action at these channels.

Let me know how you have changed your planning with digital!  Thanks for reading!   Julie

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