The next frontier in product development is the complete integration of physical goods with “virtual” features. I mean pushing it to the limit with features we’ve never seen or imagined possible. Here’s an example:

4Food has fast-food favorites that are “infinitely customizable” and “measurably healthier”. Their W(hole)burger sounds so healthy it could be an option for our health-minded, weight-watcher family. And the social media product features are unique and meaningful (ex. dynamic menuboard and cents off if your flavor is selected by others.) As they say: “We’re revolutionizing counter culture, in real-time.”

They open Sept. 7th at 7am at 40th Street and Madison Avenue,, NYC. I’m hoping I have a east-coast trip this fall and can try my first w(hole)burger!

And thank you to brandchannel.com for sharing their story!