This Exact Target statistic shows the differences between generations… older folks like email, high schoolers prefer texts.  This doesn’t surprise me as I pay for two college kids phone bills each month (800+ texts per month each) and rarely get emails from either of them. Yet the size of the preference is astounding.  Note to self:  look out for successful text marketing and continue to learn more about mobile marketing.  And remind the kids to NOT text while driving!