Archive for May, 2010

A key strategic question as consumers return to restaurants

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This new data from NPD on consumers’ attitudes on restaurant usage is key for Food marketers. Many businesses have seen strong gains in the last year just due to the fact that consumers are buying more from grocery stores and going to restaurants less. As the trend reverses- as the data starts to show – what is your strategy for keeping restaurant-sourced volume? Or will you find new volume sources? Can you gain back volume from Private Label?
This is the key question of the next year for grocery marketers!

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