Archive for February, 2010

Meeting Chris Brogan

I had a chance to meet Chris Brogan (@chrisbrogan) and hear him speak yesterday.  Chris is the leading blogger on social media and author of  Trust Agent.  Here are some of his key findings and pleas to us marketers!Picture 18

  • His greeting to the group with “Sawabona!” a Zulu word which means “I see you”.  He urged us all to use social media to “see” your customers in a new light.
  • Social media is the right way to do marketing.” He felt most prior marketing messages made the marketer feel good, like they were talking to themselves.
  • Key social media tasks:  Listen > Connect > Publish
  • Listening by “growing bigger ears” is the secret sauce.   See his blog entry with practical ideas:
  • Connect:  use social media tools to bring value to your clients.  For example, instead of a blog that promoted GoToMeetings he worked convinced this client to address the needs of the not-in-the–corporation worker with a blog called workshifting.  (FYI…this is a great resource for me!)
  • The key to publishing is to write about others…on a “12:1 ratio. The more you write about others the more awesome you are to your customers.”  Another quote: “ People matter more than that one sale.”
  • Interesting tidbit:  Social media now bigger than porn on the web.  Fantastic!
  • Final words:  “BE HELPFUL!” I say “Amen!”

It was a great event… so fun to finally meet many folks I had been following:  Mary Bjorn @mbjorn, Rich Mahn @rickmahn, Mykl Roventine @myklroventine, Christopher Lower @mrchristopherl , meet some new social media MPLS folks:  Aimee Cheek@aimeecheek, Keith Privette @keithprivette, Lisa Grimm @lulugrimm, Kristin Hortenbach @pickycook, and of course  see old friends Dan Wallace @ideafood and Pam Muldoon @pamelamuldoon.   Looking forward to meeting Desarae Veit@desaraev as well!

Thanks Chris for spurring us all on in your humor-filled way!