Two battlegrounds are emerging with Apple and Google entering each other’s turf.

Mobile Internet: Google launches Nexus to attack Apple’s IPhone

Mobile Advertising: Apple buys Quattro Wireless to attack Google Adwords on mobile

I believe the consumer will be the winner of these battles. When I worked in the local news website world, I realized local news was the News you feel.  These moves by Apple and Google bring us much closer to Ads and Apps you feel. The consumer will start to see apps and ads that are much more relevant for where you are located.  My Iphone lets ME LOOK for what I want wherever I am.  Now I’ll be pushed ads and content where I am.  I’ll push away the spams but let in content that is totally relevant to where I am that I wasn’t even aware of before.  Ads and apps become so much more valuable.  And it’s coming…. to an IPhone or Nexus near you!

See today’s BusinessWeek article:  http://tinyurl.com/yb8erqv for more analysis on Google vs. Apple.