I was struck recently by how pervasive this new “light” is. At my son’s choir concert a late audience members arrived and found their seat with their phone. Afterwards I searched through my iPhone, and discovered there were 25 “flashlight” apps available. I downloaded a free app but never use it.. my iphone is bright enough for most occasions.

So what for marketers?

Is a cell phone going to replace your product? Or can your product add an app and be so much more valuable to users? It’s all up to you!