The mom in me just has to comment… Yesterday, if you posted a “tweet” with the word #skittles in it, you made an entry on the Skittles homepage. I did it… it worked… but my entry was mundane… most others were perverse or just bizarre (saying skittles 12 times in your entry).

Turning your page over to die-hard Twitter fans had two outcomes:

• lots of Skittles talk yesterday by the tech crowd
• lots of posts you wouldn’t want close to your brand

There are better uses for the twitter tool… like finding out what others are thinking. Does open have to be abusive?