Now it isn’t clear that Twitter alone killed the Motrin ad (see article at Ad Age). Certainly Motrin lacked the basic knowledge of mom insights. Moms love their kids, protect their kids, sacrifice for their kids. They DON’T wear them as an official mom badge. But the fact is that Twitter bloggers had amazing influence with audience sizes of only 1,018 and 4,221 each. And they knew what to do with the data… make a Youtube video exposing all the consumer complaints. There have been 45,000 views of the video as of today.
So take care not to run stupid ads… you’ll be exposed immediately. See you on Twitter! @julieburrows on twitter