Archive for November, 2008

Twitter kills Motrin’s Ad campaign

Motrin Mom

Now it isn’t clear that Twitter alone killed the Motrin ad (see article at Ad Age). Certainly Motrin lacked the basic knowledge of mom insights. Moms love their kids, protect their kids, sacrifice for their kids. They DON’T wear them as an official mom badge. But the fact is that Twitter bloggers had amazing influence with audience sizes of only 1,018 and 4,221 each. And they knew what to do with the data… make a Youtube video exposing all the consumer complaints. There have been 45,000 views of the video as of today.

So take care not to run stupid ads… you’ll be exposed immediately. See you on Twitter! @julieburrows on twitter

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Internet Marketing… Obama Style

Obama Buttons

I was in awe of Obama’s internet marketing. Here’s some November 3rd statistics from Jeremiah Owyang’s blog. Obama’s lead is incredible. If you have college kids you experienced this firsthand. I’m sure Obama will now use these tools as the springboard to the whole country. It will be interesting to see how many of the 220MM US Internet users he can get to opt-in!

Obama: 2,379,102 supporters
McCain: 620,359 supporters

Obama: Friends: 833,161
McCain: Friends: 217,811

Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993

Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers

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iPhone makes me a cool Mom


I’ve had an IPhone for less than a month and absolutely love it. Here are my reasons why and how it also has turned me into cool Mom…. hard to do when you have a 17 year old boy in your home.

Why I like it… It is jam-packed with useful apps (phone, contacts, email, ipod, GPS (saved me twice in Boston already), stock updates (a way to torture yourself lately).

Why I don’t like it… The keyboard is hard to learn.. my thumbs are too big. And then there is transferring contacts..even my IT guy didn’t have a solution. So after entering 836 contacts manually, I’m much better at the keyboard.

Why I’m cool… Shazam app. I showed my son the app and he promptly took my phone for 2 hours. With Shazam, your phone hears a song on the radio and gives you the artist name, song and immediate access to the iTunes store. Tonight’s approach to coolness is the Pandora app (iPhone radio) so I’m sure I’ll be cool again.

My newest app… Favorites (easy access to 16 pre-set favorite people).

I’m off to basking in the glow of being a cool mom for a few more moments….reality will hit soon enough!

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Newest Publication!


Here is my newest publication – the National Golf Course Owners Association’s Internet Marketing: Your Course Online! Members can purchase at under Resources and Bookstore. There are hundreds of ideas to help grow your golf business using the the internet. It was a pleasure to introduce the book to the Midwest Chapter on October 28th! Enjoy!

It’s been an honor to work with Leslie Remme and her team to complete this guide!

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