Archive for October, 2008
Take a look at www.visualthesaurus.com. It’s a new tool to me, but seems so helpful! You type in a word and it gives you a mindmap. Here’s an example using the word “Imagination”:
You click on any of the words and start getting expanded synonyms. This was so helpful in a positioning exercise and some other communication pieces!
There is a small subscription fee to fully use the tool. I’m still on a trial basis. I’ll let you know how it goes…but I suspect I’ll be a subscriber!
Who wouldn’t want to:
Launch big New Products
Embrace the Internet
Many say it can’t be done…
First off, you need a steel gut to launch new products and restages!
Second, as a wise colleague (Rishad Tobaccowala) told me… read 1/3 of what you should on the Internet you’d never get any work done.
Third, who doesn’t need more fun… and connecting is fun to me.
So in this blog look for:
- AHAs.… web related or new product topics that hit me like a ton of bricks. Like…how I love my iphone…now there’s a new product WOW.
- Whoas… the occasional “they didn’t teach us that at… fill in the blank.” There are new occasions and when we were learning marketing basics.” I know we’re not that old but we didn’t have the Internet in our early days!
- Gotta try ‘ems… Useful tools and connections for both the virtual world and physical products.
Building high repeat products and launching them with high ROI tools… you gotta see the fun in that!